Social Influence: Conformity and the Normative Influence

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Submission for NOBA Psychology 2015 student video award. Full reference section is below. (Watch in HD) Created by Michael MacKenzie. All clipart used in video is public domain and royalty-free (obtained from www.clker.com) Sounds effects are from Final Cut Pro X (fair use and royalty free).

References:

—Asch, S. E. (1951). Effects of group pressure on the modification and distortion of judgments. In H. Guetzkow (Ed.), Groups, leadership and men (177-190). Pittsburgh, PA: Carnegie Press.

—Asch, S. E. (1952). Social psychology. Englewoood Cliffs, NJ: Prentice-Hall.

—Asch, S. E. (1956). Studies of independence and conformity: A minority of one against a unanimous majority. Psychological Monographs, 70(9, Whole No. 416).

—Bond, R., & Smith, P. B. (1996). Culture and conformity: A meta-analysis of studies using Asch’s (1952b, 1956) line judgment task. Psychological Bulletin, 119, 111-137.

—Cialdini, R. B., & Goldstein, N. J. (2004). Social influence: Compliance and conformity. Annual Review of Psychology, 55, 591-621.

—Cialdini, R. B., & Trost, M. R. (1998). Social influence: Social norms, conformity, and compliance. In D. T. Gilbert, S. T. Fiske, & G. Lindzey (Eds.), The handbook of social psychology 4th edition (151-192). Boston: McGraw-Hill.

—David, B., & Turner, J. C. (2001). Majority and minority influence: A single process self-categorization analysis. In C. K. W. De Dreu, & N. K. De Vries (Eds.), Group consensus and minority influence: Implications for innovation (91-121). Malden, MA: Blackwell.

—Williams, K. D., Cheung, C. K. T., & Choi, W. (2000). Cyberostracism: Effects of being ignored over the internet. Journal of Personality and Social Psychology, 79, 748-762.

[Video and text source Michael MacKenzie You Tube channel]