Manipulation Revealed: Psychological Effects of Music in Advertising

[12:22]

Marketing experts make use of the power of music extensively. In almost all commercials music is one of the key design elements. But what kind of music leads to skyrocketing sales rates? Research suggests that it is especially important, that the music fits the product. But how big are the effects?

[Source: www.LearningPsychology.com YouTube link]