Food and Addiction: Sugar Highs and Lows – Sugar on the Brain

[55:03]

Kent Berridge, Professor of Psychology and Neuroscience at the University of Michigan, Ann Arbor, discusses his lab’s research into fundamental question about the brain and behavior. He discusses how food pleasure is generated in the brain, the neural bases of wanting and liking, and how fear and stress relate to desire. Series: “UCSF Center for Obesity, Assessment, Study and Treatment”

[Source: University of California Television (UCTV) YouTube link]